AI Meets Link Building:
New rules, same goal
Discover how AI is reshaping SEO – and why smart link building still wins in 2025.
Live with Kyle Roof & Karl Kangur
Join two of SEO’s sharpest minds for a practical session on how to build visibility, authority, and rankings in an AI-first world.
What will they break down?
How AI is influencing link building and content strategy?
What works in 2025 and what no longer does?
How to create content that’s picked up by AI tools like SGE & Perplexity?
Why smart link building remains a cornerstone of SEO success?
Why is it worth joining our webinar?
Learn
what's actually working in SEO & link building in 2025
Discover
how AI is changing the rules and how to adapt
Ask
your questions live during the Q&A session
Win
SEO the board game and delux SEO Estonia ticket – only for live attendees!
Kyle Roof
Kyle is one of the most respected SEO minds in the world.
He's best known for proving that Google's algorithm is just math, not magic.
He famously ranked a page filled with Lorem Ipsum gibberish at #1 in Google by placing just a few target keywrods in the rights spots.
That test got his sites deindexed and made him a legend in the SEO world.
He's run over 400 SEO experiments, developed PageOptimizer Pro, and co-counfed SEO Estonia and IMG, a learning platform for serious SEOs.
Karl Kangur
Karl has over 15 years of experience in SEO and digital marketing.
He's built and succesfully sold multiple online businesses, including affiliate websites and e-commerce projects.
Todays, he leads Sales and Marketing at Smash Digital, supports digital ventures through Smash.vc and co-hosts SEO Estonia, one of Europe's leading SEO conferences.
He brings a rare mix of strategic thinking opperational know-how, and sharp SEO instincts with a strong focus on content, scale, and performance
